Because SMS is the first and only universally measurable tool that your company will use in its marketing mix, and because the mobile phone is very personal, we will need to make sure that your customers will want to receive your promotions via SMS.
In order to determine this we will need to answer questions such as:
- Are your customers receptive to SMS marketing in general?
- What information do they consider valuable?
- How many of your customers would like to receive promotions via SMS?
- How important are the customers that would like to recieve SMS?
- What is the ROI potential of SMS Marketing for your company?
